You NEED The AdSense Tracker

February 11, 2008 | In You NEED The AdSense Tracker |

As I stated earlier, all of the statistics shown in this ebook were gathered using a set of AdSense Tracker scripts that I created.

Thanks to the information that I gathered from my AdSense Tracker scripts, I’ve boosted my own monthly AdSense revenue by 30%! As I add new features and delve even deeper, I expect to boost my bottom line even further. If you don’t already have a copy of the AdSense Tracker running on your server(s), I strongly recommend you pick yourself up a copy. Continue reading You NEED The AdSense Tracker…


 

Average AdSense CTR BY Search Engine

February 10, 2008 | In Average AdSense CTR BY Search Engine |
Search Enqine

Froogle - froogle.google.com
MSN - searcb.msn.com
Dog Pile - www.dogpile.com
Yahoo! - searcb.yaboo.com
My Web Search - www.mywebsearch.com
Earthlink - search.earthlink.net
My Search My Way - kd.mysearch.myway.com
AOL Search - aolsearch.aol.com
Google - www.google.com
Google Spain - www.googje.es
Google Canada - www.google.ca
Google UK - www.google.co.uk
Google Netherlands - www.google.nl
Google Australia - www.google.com.au
Google France - www.google.fr
Google Italy - www.googje.it
Google Germany - www.google.de

CTR (%)

10,74
10,64
9,99
9,95
9,62
8,64
8,33
7,83
6,49
5,84
5,55
5,51
4,72
4,63
4,35
4,34
4,25

Talk about your valuable statistics! Traffic from different search engines most certainly yields different CTR. The reason Froogle is the highest is pretty obvious—people searching Froogle are actively in search of buying a product.
Continue reading Average AdSense CTR BY Search Engine…

Average AdSense revenue By Weekday

February 10, 2008 | In Average AdSense revenue By Weekday |
WeekdaySunday 5.76
Monday 4.50
Tuesday 4.70
Wednesday 4.29
Thursday 4.00
Friday 3.92
Saturday 4.54
CTR (%)5.76
4.50
4.70
4.29
4.00
3.92
4.54

Although there’s not much that can be clone to alter your CTR by weekday, I thought I’d throw this table in just because it’s interesting. Sunday seems to be the best performing day, with Friday on the bottom. Why? And why is Tuesday better than Saturday?

Continue reading Average AdSense revenue By Weekday…

Top 5 Text Colors for AdSense

February 10, 2008 | In Top 5 Text Colors for AdSense |
Color

000001
333333
000000
006600
003366

CTR (%)

7.16
6.41
4.32
3.19
1.59

Bottom line: Stick to the blacks with your text color on your AdSense block.

TOP 10 Background Colors for AdSense

February 10, 2008 | In TOP 10 Background Colors for AdSense |
Color CTR (%)F9DEFC

F4F4FF

F7FDFF

F7F7F7

FFFFCC

D9D9D9

FFFFFF

CCCCCC

FFFFD8

FFA07A

CTR (%)9.03

7.30

7.25

6.92

5.03

4.57

4.10

3.52

3.05

2.76

Bottom line: As with borders, if you’re going to use a background different from your page background, make it a subtle one. In the case of the odd pinkish color in the top spot, the page was actually that same color, so it blended well.

Top 10 Border Colors for AdSense

February 10, 2008 | In Top 10 Border Colors for AdSense |
Color
333366
FF9900
F9DEFC
F4F4FF
F7FDFF
F7F7F7
000080
FF0000
999999
993300
CTR (%)
15.00
11.47
9.03
7.30
7.25
6.92
6.67
5.59
5.50
5.47

Bottom line: The border stats show pretty dearly that if you’re going to have a border, make it a subtle one.

TOP 10 Url Colors for Adsense

February 10, 2008 | In TOP 10 Url Colors for Adsense |

Color        CTR (%)
999999      9.22
0000CC     8.00
blue           7.20
AAAAAA   6.06
008000    5.95
000000    4.93
006633     4.74
FFFFFFF   3.77
AECCEB    3.19
CCCCCC    3.07

It’s hard to draw real meaning from the url color statistcs. It appears that the dark gray works best, but it’s hard to say why. It does mask the advertiser url, but then the ght grays do that even beter yet do not perform as wel. Standard blue and a somewhat darker blue also do very wel.

That sad, paring the gray with the 336 x 280 format and center posoning is your best bet, as that combination of factors aways outperformed the others n my statistcs.
Bottom line: Use a dark gray url color and avoid unconventional colors.

Link Color Performance for Adsense

October 2, 2007 | In Link Color Performance for Adsense |

Link Color Performance for Adsense

I have to say that I was rather surprised that the standard “blue” nk color did not receive the highest CTR. A darker shade of blue (#000080), close to navy blue, atracted more atenton.
I can’t conclude that lnks suffer from a kind of “link blindness” simar to banner blindness, snce the other non-standard nk colors performed worse than the standard “blue”. So what is t about navy blue that draws the most atenton? Hard to say, but it works!
This darker blue, of course, works best on a white background.

Continue reading Link Color Performance for Adsense…

Best Overall Adsense Ad Formats

October 2, 2007 | In Best Adsense Ad Formats |

The conventonal AdSense wisdom says that your background and border colors should be the same (essentay, that there should be no border). That is true n 6 of the top 10 ad formats, but it is not always the case.
One important thing we earn from these statistcs is simply: do not use the default layout! Continue reading Best Overall Adsense Ad Formats…

Choose the Best Colors For Your Adsense Ad Block

September 24, 2007 | In Choose the Best Colors For Your Adsense Ad Block |

Most AdSense publishers have read that making the border color and the background color of your AdSense ad blocks match the web page on which the ads appear will improve your CTR. This is generally true (but not always, as the “Facts and Figures” section reveals). As a general rule of thumb you will see an increase in CTR by making your background and border colors the same as the background of your web page. Continue reading Choose the Best Colors For Your Adsense Ad Block…

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