Most AdSense publishers have read that making the border color and the background color of your AdSense ad blocks match the web page on which the ads appear will improve your CTR. This is generally true (but not always, as the “Facts and Figures” section reveals). As a general rule of thumb you will see an increase in CTR by making your background and border colors the same as the background of your web page. Continue reading Choose the Best Colors For Your Adsense Ad Block…
The location of the AdSense ads certainly affects the CTR. You don’t want your ads on the right or left hand sides of the page (a location typically used by AdSense publishers). You want them as close to the top and middle of the page as possible. Continue reading Position the Adsense Ad Block Properly…
Average CTR by Ad Format
336 x 280 7.46%
300 x 250 5.58%
728 x 90 3.16%
120 x 240 2.99%
160 x 600 2.44%
120 x 600 1.33%
468 x 60 0.53%
Continue reading Use the Best Ad Format for AdSense…
You need only to make the AdSense ads on your pages looks like ads, which naturally will generate more clicks.
“Wait a minute,” you say, “isn’t that a little shifty?”
My answer to that question is quite simply, no. It’s not shifty. The AdSense publisher’s problem is that Internet visitors are plagued with “banner blindness”. They automacay overlook anything that looks like an advertisement because of beng bombarded with ads all the time. It’s not that they are not interested n what the advertiser has to offer. Wth AdSense you know that they are nterested most of the time, snce the ads shown are reated to the content of the page. The fact that the visitor clicks on the ad is an expresson of ther
nterest in whatever that ad has to offer.
What I’ll focus on n this document is not hiding the fact that the nks are ads, but putng the ads on the page n such a way that they are not overlooked by the visitor. Googe makes t very clear that the nks are ads by placing ther “Ads by Googe” lnk n the ad block.
Bottom line: To get more dicks, you’ve got to get your visitors to notice the ads by making them look less like “traditional” web advertising.