Link Color Performance for Adsense
I have to say that I was rather surprised that the standard “blue” nk color did not receive the highest CTR. A darker shade of blue (#000080), close to navy blue, atracted more atenton.
I can’t conclude that lnks suffer from a kind of “link blindness” simar to banner blindness, snce the other non-standard nk colors performed worse than the standard “blue”. So what is t about navy blue that draws the most atenton? Hard to say, but it works!
This darker blue, of course, works best on a white background.
The conventonal AdSense wisdom says that your background and border colors should be the same (essentay, that there should be no border). That is true n 6 of the top 10 ad formats, but it is not always the case.
One important thing we earn from these statistcs is simply: do not use the default layout! Continue reading Best Overall Adsense Ad Formats…