Link Color Performance for Adsense

October 2, 2007 | In Link Color Performance for Adsense |

Link Color Performance for Adsense

I have to say that I was rather surprised that the standard “blue” nk color did not receive the highest CTR. A darker shade of blue (#000080), close to navy blue, atracted more atenton.
I can’t conclude that lnks suffer from a kind of “link blindness” simar to banner blindness, snce the other non-standard nk colors performed worse than the standard “blue”. So what is t about navy blue that draws the most atenton? Hard to say, but it works!
This darker blue, of course, works best on a white background.

Link Color Performance for Adsense

Link Color Performance for Adsense

Bottom line: With the exception of navy blue, avoid non-standard link colors.

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