Here’s how to maximize your AdSense revenue.

Position the Adsense Ad Block Properly

The location of the AdSense ads certainly affects the CTR. You don’t want your ads on the right or left hand sides of the page (a location typically used by AdSense publishers). You want them as close to the top and middle of the page as possible.

This is true because the center of a web page is where Internet users have been conditioned to look for the content. The majority of informational websites layout their pages with their header across the top of the page, the navigation down the left, the content in the center and perhaps more navigation or advertising down the right. Anything located outside of the content box is often overlooked or ignored.

This is especially true of people who found a page by using a search engine for a specific set of keywords. They want the answer to their question or the solution to their problem only, and are not interested in anything else.

You want to place your large rectangle ad blocks just above your content, be that the top of the center column or on the top of the left hand side of the page. So, for example, if you have an informational website about ‘widgets’, and you have an article reviewing the latest ‘blue widget’, then put your AdSense ad block just above the start of the article text (including the article title).

Bottom line: Place your large rectangle ad blocks just above the content of your web pages, not in the right or left hand columns.