Use the Best Ad Format for AdSense

September 9, 2007 | In Use the Best Ad Format for AdSense |

Average CTR by Ad Format

Format     CTR
336 x 280 7.46%
300 x 250 5.58%
728 x 90 3.16%
120 x 240 2.99%
160 x 600 2.44%
120 x 600 1.33%
468 x 60 0.53%

The table above tells you most of what you need to know. The ad format by far that gets the best click through rate (CTR) is the 336 x 280 large rectangle. As you can see, it is followed by the next rectangle size, the 300 x 250, and the rest drop off from there.
The reason that these two formats do better than the others depends on which formats you compare them to. The 468 x 60 banner clearly is the worst victim of banner blindness. Again, “banner blindness” is the fact that most Internet users today are so used to seeing advertisements that anything appearing in the shape of “traditional advertising” on a page is subconsciously ignored. The 728 x 90 suffers less from this phenomenon, but it suffers just the same.
The thin and tall formats (120 x 240, 160 x 600 and 120 x 600) get a lower CTR because they usually don’t fit well anywhere except on the right or left sides of a page. But the right and left sides of a web page are usually reserved for navigation and smaller advertisements. The real meat of any web page is in the center of the page. So while these formats are not bad in themselves, the typical positioning of them gives them a lower CTR.
Bottom line: You should be using the 336 x 280 large rectangle ad format, or the 300 x 250 if space is limited.

No Comments yet

Sorry, the comment form is closed at this time.

Powered by WordPress with Pool theme design by Borja Fernandez. Real Estate Directory
Entries and comments feeds. Valid XHTML and CSS. ^Top^